Distribution of selfcare products in The Netherlands

Druggists are the main sales channel

No less than 78% of the turnover in selfcare products in the Netherlands is realized by druggists, a type of store that, unlike the Netherlands, hardly occurs in other countries. This means that druggists achieved a combined turnover of €711 million in 2022. Chain druggists had a share of 87% in this, slightly more than in 2021.

It is clear that suppliers of selfcare products have to deal with chain druggists in case they want to achieve a strong position on the Dutch market. It is also clear that these druggist chains are approached by almost all suppliers, who fight for a share of the shelf space within the druggist chains.

Source: IQVIA / Neprofarm